For the chain's operation's as a whole, see Brothers
Brothers (formerly Brothers: The Endless Adventure) opened their first store in Jetania in 2011.
In 1993, Limited Brands Jetania started a clothing store chain in Jetania called "Urban Style" which was originally a hip-hop kids clothing store that was mainly targeted towards boys ages 5-15 years, but they also sold girls clothes as well. In 2011 Limited Brands Jetania rebranded Urban Style as "Brothers: The Endless Adventure" and and stopped selling girls clothes to focus more on boys clothes and stuff. In 2014, "The Endless Adventure" tagline was dropped.